Founded back in 2006, Twitter has undoubtedly caught a lot of attention in the past decade and so. Back then, the early adopters of Twitter used to follow each other on a massive scale and didn’t really bother to unfollow them after 3 days (which seems to be the trend these days).
As a business on Twitter, you can’t afford to have a ton of followings — certainly not more than your followers — especially when your followings are people who are not even relevant to your industry or are not interested in your offerings.
When you allow something like this to happen, you lose credibility because people, in general, assume a person or a business’s credibility and reputation based on the number of followers they have and their follower-to-following ratio.
From a Twitter Marketing standpoint, if your ratio is not in your favor, people might not want to follow you and interact with you because they may associate your low ratio as a sign that your brand and your products might be of lower quality.
Twitter Unfollow Motive in 2020
Twitter, in these days, have evolved into a social media platform where people join not for the purpose of finding new people and building a community.
It seems like their purpose, as of right now at least, is to voice their opinion as strongly as possible without giving much or any regard for courtesy or integrity of morals and values.
This, as a result, affects the integrity of the platform and invites unnecessary trouble that could have been avoided quite easily but was not.
Twitter Unfollow Motive for Individuals
For an individual, this (apparently) means just one thing: follow the people who agree with you and unfollow the ones who do not agree with you. This is done so as to overpower the opposition with a higher number of opinions.
A very good example of this is the followers of politicians or celebrities who are generally not very happy if faced with criticism regarding their idol.
Political debates or heat like this, though is an obvious interest of an average person, can be harmful to your brand. So it is advised that you don’t involve yourself in any kind of controversy on Twitter.
If you know Elon Musk, the founder of Tesla, SpaceX, The Boring Company, Hyperloop, and many others, you know that his Tweets have often cost his brands some incredible loss in share values.
Twitter Unfollow for Businesses
Frankly speaking, avoid being overly playful and direct on Twitter. Your role as a business on Twitter is to see the social media platform as a resource. Via which you can help build your brand, and not as a place to voice your own personal opinions.
To maintain that idea, you need to engage only with the people who want your products. So you can convert them into customers through Twitter Marketing.
“But won’t people just unfollow my business account if I unfollow them?”
Probably, and that’s why we advise you to keep following the people who follow you. However, on the condition that they are relevant to your industry.
Having followers who aren’t at all relevant to your industry might bring in those numbers. However, it will ruin the integrity of your business account.
It won’t take long for people to assume that you are only after the numbers.
Tracking the accounts who unfollow you
Now let’s come to the other side of the story. Just like how you are unfollowing other accounts, it is probable that other people will unfollow your account as well.
This obviously means that you will end up having fewer followers and lower credibility. The good news is that you can track the people who unfollowed you.
“But how is that possible? Won’t they know I’m tracking them?”
It’s possible through the third-party tools designed especially for this purpose. For instance, UnfollowerStats tracks the people who unfollowed you so you can unfollow them too.
And no, the people who you are tracking won’t know that you are tracking me whenever they unfollow you.
This helps you to not waste your following count. Especially so on the people who are not following you and helps you appear more credible.
Through these third-party tools, you can also see the people who are not following you back who you follow. You can go ahead and unfollow them.
Twitter is obviously not a brand-new social media platform and has been around for a while. Consequently, it is full of inactive accounts. A lot of people who joined Twitter back in 2006 are not active today.
These are, unsurprisingly, called inactive accounts. If your business has been on Twitter for a while, it’s possible that you are still following those inactive accounts. It’s time to unfollow them.
These accounts might have brought you some incredible amount of engagement in the past, but are useless to you now. Get rid of them to decrease your following count and increase credibility.
As we mentioned, Twitter is becoming more of a place to push your political opinions. A big negative consequence of that is the creation of bulk bot accounts.
These are created by political parties or their followers or any other institution looking forward to cheating the system. These bots appear to be real people and display their opinions to be genuine.
These bots can be a hazard to your business account. It is so because they might follow you. You’d then think that you have made a new potential customer and want to follow them back.
This is where you need to be careful. Following bot accounts will results in you losing the image of authenticity in the eyes of your real followers.
One of the best ways to differentiate bots from real people is to notice the use of hashtags. Bots usually use hashtags that are pretty much always related to a very specific political agenda.
Take that into consideration and prepare to unfollow and deal with them.